Digital marketing has undergone a remarkable transformation, moving from simple static advertisements to sophisticated strategies based on AI. Understanding this evolution provides valuable insights into how companies connect with consumers and adapt to technological advances. Objectives Understand the major stages in the evolution of digital marketing Discover how technology has transformed the way businesses communicate with customers See the growing role of AI and personalisation in marketing The beginnings: advertising before the Internet Advertising, as we know it, began long before the Internet. In the 19th century,
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